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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

Today’s Google doodle marks what would have been Marshall McLuhan’s 106th birthday. A Canadian philosopher, professor and author, McLuhan was an astute media theorist with a prescient vision of how technology would continue to shape our world. In 1962, McLuhan published “The Gutenberg Galaxy” — a book that popularized the term “global village” and the […]

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Search in Pics: Google future London office, teaBOT & interesting ceiling

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at Google’s Chicago office: Source: Twitter […]

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Developing content for the customer journey

Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred […]

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YouTube using Redirect Method technology to fight terrorist video content in search results

In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content when people search for certain […]

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How to navigate the somewhat rocky transition to expanded text ads

Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. This has really accelerated the […]

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After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ended June 30, 2017. The […]

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SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were […]

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Google Adds Dictionary Search Box to the Google Search Results

If you do a search in Google for a word that triggers the definition box, Google is now including an added search box just for searching definitions, directly to the answer box at the top of the search results. + AM spotted it yesterday and posted a screenshot to Twitter. Here is what it looks […]

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How to bring your potential customers back with retargeting

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to […]

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How long does reputation management take?

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally […]

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