Bing has confirmed support for JSON-LD formatted Schema.org markup

Bing has confirmed that it is actively building out verification tools within its Webmaster Tools set to enable verification of schema.org structured data markup that is in JSON-LD format. Existing support includes validation for schema.org markup in Microdata or RDFa format only.

After seeing this tweet from CBSi’s Jon Henshaw, we reached out to Bing for comment, and Bing’s Head of Evangelism Christi Olson confirmed: “Yes, Bing does support JSON-LD.”

Olson further added:

“Bing has been using JSON-LD as a signal, but we are still building out the verification tools as part of the Webmaster Tools offering.”

Olson was unable to provide a time frame for when this will be available to webmasters. We’ll follow up when the new tool’s availability is live and formally announced.


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Michelle Robbins, SVP Content Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media’s two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations, directing the marketing technology department.

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