Google fighting local battles over global control of its index in Canada, France

The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge. Whose rules should apply and where? Because of the fundamentally […]

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Google has dropped Google Instant Search

After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today. Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the news was covered across all […]

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3 reasons SEO belongs at the beginning of a project, not the end

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern […]

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Google intros new call bid adjustments in AdWords

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours […]

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How to test (and perfect) nearly everything in PPC

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and […]

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Google Adds Autoplay Video to Search Results Page

If you hate when videos auto play, then you really won’t like this new feature in the Google search results.  Google is now autoplaying video when you do a search query that brings up a video in the knowledge panel on the right side of the results.  Yes, Google begins autoplaying the video when loading […]

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Building ROI-focused SEO strategies: A framework

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance. Google’s Avinash Kaushik writes excellently on a […]

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Google Adds Vacation Rentals to Hotel Search

Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search.  Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead. This is a huge change and could have a huge impact on the […]

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Google adds vacation rentals filter to hotel search results

Google has begun testing a new filter for the hotel search results they provide in both web search and local search. You can now filter your hotel searches for “vacation rentals.” Skift was first to notice this Google test but now we at Search Engine Land are able to replicate it. Try a search for […]

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The psychology of search: Unleashing the power of connection

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is such an effective form of […]

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