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Building ROI-focused SEO strategies: A framework

Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance. Google’s Avinash Kaushik writes excellently on a […]

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Google Adds Vacation Rentals to Hotel Search

Google is getting into the vacation rental space by adding specific vacation rentals to their popular hotel search.  Now, when you do a hotel search for some locations, Google will add a prompt asking if you’d rather search for vacation rentals instead. This is a huge change and could have a huge impact on the […]

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Google adds vacation rentals filter to hotel search results

Google has begun testing a new filter for the hotel search results they provide in both web search and local search. You can now filter your hotel searches for “vacation rentals.” Skift was first to notice this Google test but now we at Search Engine Land are able to replicate it. Try a search for […]

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The psychology of search: Unleashing the power of connection

Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is such an effective form of […]

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Google Testing “See More Results” on Mobile, Reduces Results Per Page

Google has a new mobile test which is taking a cue from infinite scroll design by adding a “see more results” button at the end of the search results, instead of the usual “next” button.  And in addition, Google has reduced the number of results on the page dramatically, reducing it to 4 results from […]

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Meet the fake news of the online marketing world (that Google loves!): Review sites

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently has 93 employees and revenue […]

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Google adds new SOS Alerts to search and Maps as part of its crisis response features

Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response search features. The SOS Alerts will appear at the top of search results related to an incident or searches for the location where the crisis has happened. According to Google, alerts […]

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Bing Adds Deal Tag to Local Pack in Search Results

Bing is testing a new feature in their local pack… adding a “Deal” tag directly into the local pack results when there is a coupon code Bing has sourced for the store. Here is what it looks like: As you can see, Bing is pulling the coupon information from the partial list that shows in […]

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Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

Today’s Google doodle marks what would have been Marshall McLuhan’s 106th birthday. A Canadian philosopher, professor and author, McLuhan was an astute media theorist with a prescient vision of how technology would continue to shape our world. In 1962, McLuhan published “The Gutenberg Galaxy” — a book that popularized the term “global village” and the […]

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Search in Pics: Google future London office, teaBOT & interesting ceiling

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at Google’s Chicago office: Source: Twitter […]

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