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How to bring your potential customers back with retargeting

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural that we would want to […]

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How long does reputation management take?

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally […]

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Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the move has been for Google. […]

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SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics report now breaks down job listings details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab in the Google Search Analytics […]

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It’s time to embrace new strategies for apparel: Broadening tactics through user intent

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel industry has seen a massive shift in its advertising structure over the past few years. More powerful marketing technology and a more competitive market have forced the industry through its most profound transformation since the […]

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Changes to Impressions & Position Data in Google Search Console

If you have noticed changes in Google Search Console reporting with impressions and position data, that is to be expected.  Google made some changes to make searches with lower positions more accurate, which is reflected in the changes. Google has posted an update in their Data Anomalies list, as well as including a notation when […]

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Google Search Console average impression data change is not a bug, it is a reporting change

Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement […]

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Google Adds Follow Button to Search Results in Google Search App

Google has added an interesting new feature to their Google search app – the ability to follow search results, allowing Google to show updated stories related to those searches in the Google search app feed. Here is what it looks like: When you click the follow button, you get the confirmation that stories related to […]

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Top European court to decide if Google needs to purge disputed links from global index

A top European court will now decide whether Google must remove “right to be forgotten” (RTBF) links from its global search index. The French data protection authority, Commission Nationale de l’informatique et des Libertés (CNIL), previously argued RTBF can be defeated when disputed content remains in Google’s global index. In 2015, CNIL demanded global delisting to enforce RTBF. […]

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Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among […]

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